Case Study: SugarCRM boosts earned coverage and share of voice with Berkeley Communications

SugarCRM earns 136 pieces of coverage with Berkeley Communications

SugarCRM, a top-ranked CRM platform, faced the challenge of breaking through a crowded and noisy marketplace dominated by larger competitors like Salesforce and Microsoft. With no dedicated trade media for its key decision-makers—sales and marketing leaders—the company needed a cost-effective way to increase its visibility in the UK and Germany. They partnered with Berkeley Communications to achieve this.

Berkeley Communications developed a tailored PR plan, creating compelling thought leadership and research content targeted at senior leaders through bespoke media lists. This strategy successfully positioned SugarCRM as a guiding voice in customer experience. The campaign generated 136 pieces of earned coverage, vastly exceeding its target, with a combined reach of over 26 million. This effort secured SugarCRM the number four industry share of voice, placing it ahead of similar-sized competitors.

SugarCRM