Case Study: Staples Solutions boosts European brand awareness with Berkeley Communications

Staples Solutions reaches 1.5 million website visitors with Berkeley Communications

Berkeley Communications was engaged by Staples Solutions, an office supplier, to help reposition its brand and re-launch to a business audience across Europe. The challenge was to shake off preconceptions of being just a stationery provider and to engage new customers, particularly SMEs, with a focus on the needs of office workers.

The solution implemented by Berkeley Communications was a multi-phase PR campaign. It launched with a 'Vocation Frustration' report, followed by lighting station events and a pop-up 'Happy Space' on Blue Monday, all underpinned by consumer research. The campaign achieved significant results for the customer, including 1.5 million website visitors and coordinated media outreach across 13 countries, successfully driving brand awareness and engagement.

Staples Solutions