Berkeley Communications
38 Case Studies
A Berkeley Communications Case Study
Siemens Energy faced the challenge of raising awareness for the potential of the North Sea as a climate-neutral energy system. A lack of industry collaboration was hindering progress, and the company needed a strong voice to spearhead the conversation and inform key stakeholders. Siemens Energy turned to its trusted partner, Berkeley Communications, for a public relations and thought leadership solution to effectively get its message across.
Berkeley Communications implemented a centralized media hub to oversee relations and produce localized thought leadership content for eight European markets. This solution secured high-quality national press coverage in multiple countries and significantly increased LinkedIn engagement for Siemens Energy spokespeople. The campaign exceeded its media coverage KPIs within the first month, leading Siemens Energy to permanently adopt this new model for future projects.