Case Study: Shelly brings home automation to life with Berkeley Communications

Shelly drives 221 articles and 32.9% email open rates with Berkeley Communications

Shelly, a home automation company, faced the challenge of creating a more impactful narrative to drive sales inquiries and better resonate with its target media and analyst audience. They turned to vendor Berkeley Communications for a fresh brand storytelling service to shift hearts and minds.

Berkeley Communications implemented a five-phase storytelling program that transformed Shelly's fact-based messaging into an emotionally resonant narrative, brought to life through a PR and social media campaign. The results were significant, including 221 articles in mainstream US media, 120 product reviews, a 32.9% average email open rate, and 2.5 billion unique monthly viewers. The campaign also won three awards for PR campaign of the year.

Shelly