Case Study: Shelly boosts North American brand awareness with Berkeley Communications

Shelly boosts brand awareness with Berkeley Communications, earning 1.85 billion monthly reach and $17.9 million in ad value

Shelly, a provider of IoT devices and energy management solutions, faced a challenge in building brand awareness and gaining momentum within the competitive North American market. To address this, they partnered with Berkeley Communications to launch a comprehensive public relations campaign ahead of CES 2023.

Berkeley Communications developed a narrative-driven campaign titled "Lazy is Good" to relaunch the Shelly brand. This strategy positioned Shelly as a thought leader and focused on how its products empower users to automate tasks for a more efficient lifestyle. The results were outstanding, yielding 142 articles, 42 tier-1 features, and an estimated 1.85 billion total monthly viewer reach with an ad value equivalent of $17.9 million, significantly boosting Shelly's brand awareness.

Shelly