Case Study: Phoenix Datacom evolves its brand and messaging with Berkeley Communications

Phoenix Datacom rebrands with Berkeley Communications in summer 2022

Berkeley Communications partnered with Phoenix Datacom, a provider of cybersecurity solutions for UK enterprises, which was looking to evolve its brand and messaging following a private equity investment. The challenge was to create a new brand identity that better reflected the company's growth strategy and expanded managed services capabilities, aiming to drive faster growth through clearer marketing.

The solution involved Berkeley Communications hosting storytelling workshops to develop a new narrative, resulting in the rebrand to Red Helix. Berkeley created a comprehensive new brand identity, logo, website, and marketing materials, followed by a PR campaign to position the client as a thought leader. The rebrand was successfully received, with the client's CEO applauding the results and the positive reception from clients, staff, and stakeholders.

Phoenix Datacom