Case Study: PFS becomes a global eCommerce thought leader with Berkeley Communications

PFS achieves 400+ media placements with Berkeley Communications

PFS, a premier eCommerce fulfilment provider, partnered with Berkeley Communications to position itself as a leading global thought leader in its industry. Their challenge was to create media cut-through in the competitive UK and US markets by leveraging their spokespeople as experts on eCommerce order fulfilment operations.

Berkeley Communications implemented a hard-working media relations program, establishing a reactive and proactive press office and a robust thought leadership program. The solution included commissioning yearly research projects and integrating an SEO strategy. As a result, Berkeley secured over 400 pieces of coverage for PFS, achieving a readership value of over two billion and establishing the client as a go-to expert for media inquiries.

PFS