Case Study: OnBoard grows UK brand awareness with Berkeley Communications

OnBoard boosts UK brand awareness with Berkeley Communications, earning over 20 top-tier coverage pieces

OnBoard, an established US provider of board management software, faced a significant challenge with its lack of brand recognition and a small footprint in the UK market, which was hindering its global growth ambitions. To address this, the company engaged vendor Berkeley Communications for a public relations and brand awareness campaign.

Berkeley Communications implemented a targeted media strategy to position OnBoard and its UK managing director as thought leaders in the business and technology press. The solution secured over 20 pieces of coverage in top-tier titles and achieved over 7 million opportunities-to-see, significantly raising the brand's profile. This increased visibility also contributed to OnBoard securing $100 million in funding, part of which was dedicated to expanding its UK operations.

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