Case Study: Leaders Romans Group boosts property media presence with Berkeley Communications

Leaders Romans Group boosts monthly social impressions by 89% with Berkeley Communications

Leaders Romans Group (LRG), a large UK property services group, faced the challenge of raising its profile beyond typical trade press. With ambitious growth plans but limited marketing support, LRG needed to establish itself as a thought leader, secure broader national media coverage, and manage communications for acquisitions and potential crises. They partnered with the vendor Berkeley Communications for PR and social media support.

Berkeley Communications implemented a comprehensive solution, establishing a consistent PR and social press office. They secured regular coverage in key trade publications and national titles like the Times by leveraging industry developments and partnerships. A robust thought leadership campaign and support for brand launches further elevated LRG's profile. The results were significant, including an average of 20 media placements per month, coverage in publications with millions of readers, and an increase in average monthly social impressions from 14,223 to 26,888.

Leaders Romans Group