Case Study: Kaspersky revitalises channel relationships with Berkeley Communications

Kaspersky earns 5,375,965 readership with Berkeley Communications

Kaspersky faced a growing disconnect and loss of the "human touch" in its relationships with channel resellers and distributors. This issue, worsened by the pandemic, risked making partners feel isolated and less effective. The cybersecurity vendor enlisted Berkeley Communications, which utilized research from its sister company Arlington Research, to address this challenge.

Berkeley Communications implemented a PR campaign based on survey data to position Kaspersky as a leader in revitalizing channel relationships. The solution involved securing media interviews and pitching press releases, which resulted in 16 pieces of coverage. This achieved a total campaign readership of over 5.3 million, including prominent features in publications like Computer Weekly and ITPro Portal, successfully raising awareness for the initiative.

Kaspersky