Case Study: Invesis achieves a bold new brand identity with Berkeley Communications

Invesis launches a new brand in spring 2022 with Berkeley Communications

Invesis, an established infrastructure investor formerly known as BAM PPP, faced a challenge following a change in its ownership structure. With a new growth agenda to expand beyond its historic focus on public-private partnerships, the company needed a new name and identity to reflect its evolved strategy. They engaged the vendor Berkeley Communications to manage a comprehensive rebrand.

Berkeley Communications delivered the rebrand by first hosting storytelling workshops to establish a new narrative, which culminated in the new name Invesis. The solution included the creation of a new logo, a full brand identity, a comprehensive brand book, and a new multilingual website. Berkeley also implemented a market engagement strategy to launch the brand, which successfully gained traction in key industry publications. The work received positive feedback from internal and external stakeholders, with the client praising Berkeley's project management and storytelling skills.

Invesis