Case Study: IDEX Biometrics achieves #1 media share of voice with Berkeley Communications

IDEX Biometrics reaches 31% share of voice with Berkeley Communications

IDEX Biometrics, a provider of fingerprint sensor technology for payment cards, faced the challenge of raising its profile in a complex market. They needed to educate the ecosystem on the benefits of biometric smart cards and establish themselves as a thought leader to increase their media share of voice. They engaged the vendor, Berkeley Communications, to develop a PR and media relations strategy.

Berkeley Communications implemented a solution centered on a thought leadership campaign, including annual consumer research. This strategy generated significant media coverage, resulting in IDEX Biometrics achieving the number one media share of voice position against its competitors. The campaign secured 106 pieces of coverage, including landmark features in major publications, successfully elevating the brand's awareness and authority.

IDEX Biometrics