Case Study: Health Transformation Alliance boosts healthcare thought leadership with Berkeley Communications

Health Transformation Alliance earns 63 articles and 19 tier-1 features with Berkeley Communications

The Health Transformation Alliance (HTA), a cooperative of nearly 60 major US employers, faced the challenge of a broken and unsustainable healthcare system. To inspire urgent action and increase awareness, they partnered with vendor Berkeley Communications on a targeted public relations campaign to amplify their message and educate stakeholders.

Berkeley Communications developed a strategic PR campaign that positioned HTA's CEO as a thought leader and secured extensive media coverage. The solution included placing articles and interviews in top-tier outlets. The results were significant, achieving 392.6 million monthly unique viewers, 63 articles, and 19 tier-1 features, which successfully raised awareness and grew HTA's media presence.

Health Transformation Alliance (hta)