Case Study: HCLTech strengthens EMEA communications with Berkeley Communications

HCLTech earns 120+ media placements in EMEA with Berkeley Communications

HCLTech, a global technology company, faced a challenge in the EMEA region where its messaging was inconsistent and its media visibility was limited, causing its voice to be overshadowed by competitors. To strengthen its communications and increase its presence, HCLTech engaged the vendor Berkeley Communications to implement a unified PR strategy.

Berkeley Communications established a coordinated EMEA press office that aligned regional teams on core messages and executed strategic storytelling and proactive media outreach. This solution delivered extensive media coverage, including over 120 pieces of earned coverage, secured high-profile thought leadership opportunities, and arranged exclusive briefings with top-tier publications. The efforts by Berkeley Communications successfully elevated HCLTech's brand visibility and established the company as a leading authority in technology.

HCLTech