Case Study: ethiXbase achieves market-leading share of voice with Berkeley Communications

EthiXbase boosts share of voice to 54% with Berkeley Communications

ethiXbase, a company dedicated to helping firms reduce bribery and corruption risks, needed to increase its industry awareness and generate leads for its digital due diligence platform. Despite having a revolutionary product, the company lacked the brand recognition required to expand its reach and compete effectively. They partnered with vendor Berkeley Communications to address this challenge.

Berkeley Communications implemented a strategic solution focused on creating bespoke thought leadership content. This dramatically increased ethiXbase's share of voice, making it the market leader and achieving over 5.8 million opportunities to see and 28 media coverages. The heightened brand awareness was so successful that it contributed to ethiXbase being acquired in 2022, enabling it to further its goal of creating a market-leading global platform.

EthiXbase