Case Study: Epicor becomes a global manufacturing ERP leader with Berkeley Communications

Epicor earns hundreds of media placements in 5 years with Berkeley Communications

Epicor, a global provider of enterprise resource planning (ERP) software, partnered with vendor Berkeley Communications to grow its brand presence and establish itself as a market leader in the UK manufacturing sector. The challenge was to move beyond dry, technical coverage in niche software titles and break into mainstream business, tech, and national manufacturing press.

Berkeley Communications implemented a strategic PR solution that included an ongoing thought leadership campaign, creative research projects like the annual Global Growth Index, and roundtable events with key media. This approach generated hundreds of pieces of coverage in target publications, including the BBC and The Manufacturer, and culminated in a 12-page feature in Manufacturing Global magazine. The successful UK campaign led Berkeley to be selected as the manager of Epicor's global PR hub, cementing the vendor's role in transforming Epicor into a leading global name.

Epicor