Case Study: Epicor strengthens its global brand presence with Berkeley Communications

Epicor builds a global brand presence across 7 regions with Berkeley Communications

Epicor, a global software company specializing in enterprise resource planning, needed to strengthen its worldwide brand presence while ensuring its messaging resonated in diverse local markets. The challenge was to create a unified narrative that positioned them as a global industry leader without losing local relevance. They partnered with Berkeley Communications to address this need.

Berkeley Communications implemented a strategic hub model for global PR, operated centrally from the UK but integrated with regional teams. This solution provided a centralized system for content and reporting, empowering local teams to adapt messaging. The results included a steady stream of high-impact media coverage across all territories, a scalable framework for efficient operations, and a unified global voice that strengthened Epicor's market positioning worldwide.

Epicor