Case Study: EclecticIQ achieves market-leading cybersecurity share of voice with Berkeley Communications

EclecticIQ boosts share of voice from 7% to 80.8% with Berkeley Communications

EclecticIQ, a cybersecurity threat intelligence provider, had deep expertise but was being overlooked in a crowded market, holding only a 7% share of voice. Their challenge was to increase visibility and establish their CEO as a go-to authority. They partnered with the vendor Berkeley Communications for public relations and influencer relations services to reshape their narrative.

Berkeley Communications rebuilt EclecticIQ's narrative from the ground up with an issues-led framework, enabling them to respond quickly to major cyber news with authoritative insight. This strategy secured over 800 pieces of coverage, including in Forbes and BBC News, and achieved a total reach of 1.47 billion. Most significantly, Berkeley Communications helped EclecticIQ's share of voice jump from 7% to over 80%, establishing them as a market-leading authority.

EclecticIQ