Case Study: Coursera builds brand awareness in Germany with Berkeley Communications

Coursera reaches over 500 million online visits with Berkeley Communications

Coursera partnered with Berkeley Communications to increase its brand awareness and break through in the crowded German online education market. The challenge was to navigate a diverse media landscape and gain visibility among both B2B and B2C audiences.

Berkeley Communications implemented a three-pronged strategy that included building media relationships, launching a thought leadership program, and hosting a high-profile press event. The results were significant, with 85 media placements reaching an estimated 1.3 million people through print and over 500 million online visits. This campaign successfully solidified Coursera's reputation as an industry leader in Germany.

Coursera