Case Study: BenQ achieves greater brand awareness and market leadership with Berkeley Communications

BenQ secures 180+ media placements with Berkeley Communications

BenQ, a leader in display and projection technology, faced the challenge of standing out in a crowded market and connecting with key decision-makers, particularly in the education sector. To build trust and demonstrate its real-world impact, the company turned to Berkeley Communications for a strategic PR campaign.

Berkeley Communications designed a multi-faceted strategy that included a high-impact press office, an expert-led reviews program, and a targeted education sector campaign. The results were extensive, with over 180 pieces of media coverage secured, significantly enhanced brand awareness, and a strengthened market position that established BenQ as a recognized industry leader.

BenQ