Case Study: AtlasEdge launches a standout global brand with Berkeley Communications

AtlasEdge launches a new brand and website on time with Berkeley Communications

AtlasEdge, a joint venture between major investors Digital Colony and Liberty Global, began as a large-scale startup with over 100 edge data centers but lacked a defined brand narrative and identity for its global launch. The challenge for vendor Berkeley Communications was to build this new company's core messaging and create a suite of international brand assets from the ground up.

Berkeley Communications addressed this by first conducting storytelling workshops to define the AtlasEdge brand story. They then developed a modernist brand identity, including a new logo, brand book, and a comprehensive website. The project was delivered on time to positive feedback from stakeholders and customers, with the new website receiving particular praise. Berkeley Communications continues to support AtlasEdge in its ongoing marketing activities.

AtlasEdge