Case Study: Washington Commanders achieve a successful rebrand and record traffic growth with Berk Communications

Washington Commanders cut negative news sentiment from 97% to 10% with Berk Communications

The Washington Commanders faced the challenge of rebranding their NFL franchise amidst negative allegations about their corporate culture and mixed sentiment regarding their former name. They partnered with Berk Communications to generate positive storytelling and introduce the new Washington Commanders identity.

Berk Communications implemented a PR strategy that included generating positive stories about new diverse leadership, hosting events to include fan feedback, and executing a campaign to unveil the new name and branding. This approach drove significant top-tier media coverage and record website traffic for the team. Most notably, Berk Communications helped the organization achieve a dramatic reduction in negative news sentiment, which dropped from 97% to 10% over six months.

Washington Commanders