Case Study: Unrivaled Redefines Women’s Sports with Berk Communications

Unrivaled drives 2.3B media impressions with Berk Communications

The customer, Unrivaled, sought to launch a groundbreaking women's basketball league with a historic compensation model and needed a disruptive communications plan for its unveiling. Berk Communications was engaged to handle the strategic rollout, which included announcing star-powered investors and the league's record-breaking average salary ahead of its inaugural season.

Berk Communications executed a multi-phase media strategy, coordinating a live announcement on Good Morning America alongside embargoed interviews with top-tier national outlets like The Washington Post and CNBC. The vendor secured over 25 interviews with league founders and investors, generating 450+ placements and over 2.3 billion media impressions, successfully creating significant momentum for the new league.

Unrivaled