Case Study: Balance Athletica achieves national brand growth with Berk Communications

Balance Athletica earns Forbes 30 Under 30 honors for all three co-founders with Berk Communications

Berk Communications was engaged by Balance Athletica, a Denver-based athleisure startup, to build national brand awareness and elevate its profile from a local company to a recognized name in the competitive market. The challenge was to position Balance Athletica as one of the fastest-growing brands in its category through strategic public relations.

To meet this challenge, Berk Communications implemented a tiered product seeding strategy for media and maintained an always-on thematic pitching schedule that highlighted the brand's size-inclusive mission. The agency also secured strategic executive visibility opportunities for the co-founders. The results were significant, including all three co-founders being named to the Forbes 30 Under 30 list, multiple product awards in SELF, and ongoing placements in top-tier media outlets. Berk Communications' efforts also generated local recognition that aided in staff recruitment during a period of rapid expansion.

Balance Athletica