Case Study: Università della Svizzera Italiana EMBA boosts lead generation and enrollment with Berg Digital

Università Della Svizzera Italiana EMBA drives early-bird applications with Berg Digital and CHF 10,000 discounts

The Università della Svizzera italiana (USI) EMBA program faced the challenge of engaging prospective students for its Executive MBA program with a limited budget. Its specific goals were to drive early bird applications by a deadline and generate leads for a special module. Berg Digital was engaged to provide a marketing strategy to increase sales and brand awareness.

Berg Digital proposed a holistic marketing approach using the HADI (Hypothesize, Action, Data, Insight) framework. The solution focused on optimizing each level of the conversion funnel through a cycle of proposing hypotheses for the client to validate. The methodology was designed to guide data-driven decisions for improving lead engagement and application numbers, with the option for Berg Digital to be hired for a subsequent implementation phase.

Università Della Svizzera Italiana (usi) EMBA