Case Study: Typewise App grows its user base with Berg Digital’s Growth Marketing strategy

Typewise App aims for 10,000 new users with Berg Digital

Berg Digital worked with Typewise App, a Swiss secure keyboard application designed to reduce typing errors. The challenge was to plan and execute a marketing campaign to acquire 10,000 new users without a budget, while also addressing issues with the website's trustworthiness and a lack of focus on its core data security advantage.

The solution implemented by Berg Digital involved a comprehensive, manually-executed growth marketing plan. This included mapping the customer journey and setting up tracking, growing social media communities, creating an email newsletter from gathered addresses, developing a PR strategy, building a partner network, and entering awards. Berg Digital tracked the campaign's success through analytics, measuring metrics like website traffic, app downloads, active users, and newsletter engagement rates.

Typewise App