Case Study: BABOCHKA achieves 586 real orders with Berg Digital’s Google Ads campaign

BABOCHKA drives 586 orders in 2 months with Berg Digital

Berg Digital provided digital advertising services for BABOCHKA, a luxury boutique chain operating since 1988. The challenge was to launch and manage a new Google Ads campaign from scratch to drive customer acquisition for the high-end retailer.

Over a two-month campaign with a modest budget, Berg Digital implemented a solution involving 13 ad groups with display and contextual ads targeted across Russia and CIS countries. The results were highly successful, generating 586 real orders with 30% attributed directly to the advertising. The cost per acquired order was remarkably low at €2.70, contributing to an average order value of €500 and demonstrating a significant return on investment for the luxury boutique.

BABOCHKA