Case Study: a Los Angeles Litigation Law Firm gains a new client and ongoing work with Berbay Marketing & PR

Los Angeles Litigation Law Firm lands a new client in 2 weeks with Berbay Marketing & PR

A partner at a Los Angeles litigation law firm was hesitant to pursue bylined articles, doubting they would reach her target audience of construction industry insurance companies and policyholders. Berbay Marketing & PR educated the partner on the value of this approach and made the process simple.

Berbay secured a bylined article in a trade publication and promoted it across the firm's channels. This article was discovered online by a national insurance company, which led to a webinar request. Berbay helped develop the presentation, resulting in the firm being added as panel counsel and receiving its first case, with the new relationship generating additional work.