Case Study: Turkcell achieves increased revenue and market share with beqom’s Sales Performance Management solution

Increasing Revenue and Market Share With beqom’s Sales Performance Management Solution

Turkcell, a leading Turkish telecommunications provider, needed to improve sales effectiveness and manage complex, high-volume performance-based incentives across a 25,000‑member dealer network and 5,000 employees. The business required a high-performance, user-friendly solution to handle frequent changes to commission rules, set objectives across multiple hierarchies, enable fast plan updates, provide dashboards and scorecards, support dispute management, and run real-time calculations and simulations.

beqom’s Sales Performance Management solution delivered a single, configurable application for sales planning, quotas, territories and incentives, letting business users define, simulate and manage plans directly while integrating with Turkcell’s DW, CRM, identity and ERP systems. The rollout automated and sped up incentive processing, produced accurate commissions with full auditability and transparency, centralized compensation statements, and helped drive higher sales performance—resulting in increased revenue and market share alongside reduced costs.

Turkcell

Ilker Kuruoz

CIO