Case Study: Workstream achieves 160% of upsell goals with Bento

Workstream achieves 160% of upsell goals with Bento

Workstream, an HR solutions provider for businesses with hourly workers, needed a better way to onboard and activate customers without consuming too much customer success time, engineering bandwidth, or user attention. They turned to Bento, using its in-product onboarding and engagement capabilities to reduce the amount of hands-on training required and create a more scalable customer experience.

With Bento, Workstream built targeted guides and in-product messages for customers likely to benefit from its digital employee onboarding product, using LogicLoop SQL queries and Segment to pass audience attributes into Bento. The result was strong: onboarding time fell by 50%, and within one month Workstream generated 60% more sales pipeline than its initial goal, ultimately achieving 160% of its upsell target with Bento.

Workstream

Dakota Quibell

Scale Customer Education Manager