Case Study: Fondo scales customer onboarding 5x with Bento

How Fondo scaled to onboard 5x more customers

Fondo, a startup bookkeeping and accounting service, needed a better way to manage a complex onboarding process that relied heavily on manual emails, calls, and document follow-ups. To support a key launch without spending limited engineering resources, they turned to Bento to create a native-looking, embedded onboarding experience inside their app.

With Bento, Fondo launched customized, branching onboarding guides that matched each customer’s package and could be auto-triggered in-product. The result was a major scale-up in onboarding efficiency: Bento saved Fondo an estimated 6 months of development work and helped them onboard 5x more customers each month, while freeing the success team to focus on bookkeeping and taxes.

Fondo