Case Study: GoSite improves onboarding engagement by 50% with Bento

GoSite improves onboarding engagement by 50%

GoSite, a company serving small businesses, needed a better way to onboard and activate users in its product-led growth motion. Its home-grown in-app checklist was persistent, but it had low engagement and activation rates, and even simple changes required engineering time and deploys.

GoSite implemented Bento’s in-app onboarding and activation components to replace its hardcoded guide and quickly test new experiences. With Bento, the team experimented with branching onboarding, action-oriented content, and more visually distinct designs, running over half a dozen iterations in three months and improving guide engagement by more than 50%.

GoSite