Case Study: Tokyo International University boosts appeal for its Japan Studies Program with Bento Graphics

Tokyo International University refreshes its Japan Studies Program site with Bento Graphics in 4-day photo and video shoots

Tokyo International University (TIU) needed to attract more foreign students to its Japan Studies Program by revitalizing its outdated website. The challenge was to create a compelling, trustworthy yet playful online presence that would resonate with a young audience and highlight the program's unique homestay and cultural experiences. They engaged the Tokyo-based design studio Bento Graphics for a comprehensive renewal encompassing branding, web design, and content production.

Bento Graphics implemented a full-scale solution, developing a new visual identity, producing custom photo and video shoots with real students, and designing a responsive website with an engaging, Instagram-inspired layout. They rebuilt the site on WordPress with a custom CMS, conducted SEO training, and provided print collateral. The renewed Japan Studies Program website actively showcases the student experience to effectively meet recruitment goals.

Tokyo International University (tiu)