Case Study: Think with Google enhances digital marketing content with Bento Graphics’ playful industry illustrations

Think with Google creates 10 industry illustration banners with Bento Graphics

Think with Google APAC needed a set of fallback cover illustrations for articles on its Think with Google website, which covers insights and trends across multiple industries. They commissioned Bento Graphics, a Tokyo-based design studio, to create these playful illustrations to serve as a visual solution when individual articles lacked a unique featured image.

Bento Graphics developed a comprehensive set of vector illustrations by first presenting multiple conceptual angles, including Frontal View and Birds-eye View, for the client to choose from. After the client selected their preferred directions, Bento Graphics created final illustrations for ten specific industries plus a general default banner. The solution provided Think with Google with a complete and cohesive library of cover images that are now active and online on their APAC website.

Think with Google