Case Study: Lotte Department Store creates an immersive MR entertainment zone with BenQ projectors

Lotte Department Store Teams Up with BenQ for K-Live X Mixed Reality Entertainment Zone

Lotte Department Store, a major department store in Busan, South Korea, wanted to create an immersive mixed reality (MR) entertainment zone but was challenged by limited space. They needed projectors that were bright, high-resolution, and capable of short-throw distances to project directly from the ceiling onto the floor and walls without requiring expensive additional components.

BenQ provided its LU951ST short-throw laser projectors, which delivered the necessary brightness and resolution without needing extra parts for short-throw capability. The solution enabled the creation of the popular K-Live X MR zone, resulting in an exhilarating and realistic sports experience for shoppers. This successful installation has become a standout attraction, providing unforgettable entertainment for visitors and enhancing the store's offerings. BenQ's projectors ensured reliable, long-term performance with minimal maintenance.

Lotte Department Store