Case Study: LungPass achieves investor-ready medical trust with Benkendorf group

LungPass closes €835k seed round with Benkendorf

The customer, LungPass, a medical IoT startup, faced a challenge with five clashing logos and an unclear brand story that eroded trust among parents, doctors, and patients and caused investors to hesitate. They engaged the vendor, Benkendorf group, for a brand identity service to address this.

Benkendorf group developed a science-backed visual system that included an iconic "power-on" lung glyph, a green-to-blue gradient palette, and friendly typography. The solution delivered a full suite of branded assets. This rebrand had a proven impact, helping LungPass close an €835k seed round, win a "Best HealthTech Pitch" grant, and increase investor pitch deck reading time by 24%.

LungPass