Case Study: LungPass achieves trusted, regulation-ready D2C growth with Benkendorf

LungPass boosts self-check trust with Benkendorf, as 94% of beta users rate it convenient and informative

The Benkendorf group was engaged by LungPass, a company offering an AI-powered smart stethoscope, to create a website that could explain its complex medical device in plain language, win user trust, and convert interest into sales.

The solution implemented by the Benkendorf group included a smart survey to replace long medical forms, a friendly user interface, and an intuitive onboarding tutorial. This approach resulted in 94% of beta users rating the self-check as convenient and informative. The new website and visual identity also helped secure an extra investment round for LungPass and passed regulatory review for launch.

LungPass