Case Study: AstraZeneca boosts employee benefits understanding with Benify

With the help of Benify, this marked the starting point of a communication transformation

AstraZeneca, a major global biopharmaceutical company, faced a significant challenge with its employee benefits communication. Internal surveys revealed that employees lacked awareness and understanding of their total compensation, particularly regarding complex benefits like pensions, which diminished the value of their rewards package. This lack of clarity was a critical issue for talent retention in a competitive industry. To address this, AstraZeneca partnered with Benify to rebuild and digitalize its employee benefits experience.

By implementing the Benify platform, AstraZeneca gained an integrated communication engine to target and personalize information for its global workforce. The solution simplified processes and provided clear, intuitive access to compensation details. The results were rapid and substantial; within just two months of launch, Benify helped raise employee understanding of their total compensation by almost a quarter. The platform also led to increased monthly logins and a significant reduction in HR inquiries, proving the strategy was a success.

AstraZeneca

Ulf Holmgren

Regional Benefits Lead