Case Study: Flutter Entertainment achieves global benefits consistency and high engagement with Benify

Flutter Entertainment boosts benefits engagement to 83% with Benify

Flutter Entertainment, a global online sports betting and iGaming operator, faced significant complexity in managing benefits across its many acquired brands and multiple employing entities. Their challenge was to deliver a consistent employee experience, demonstrate the value of their benefits, and streamline manual processes without a Group mandate to harmonize offerings. They selected Benify to implement its OneHub benefits and rewards platform.

Benify provided a centrally managed but flexible platform aligned to Flutter's federated business model. The solution included a personalized benefits portal, a tailored communications strategy, and an innovative approach to securing local buy-in. The results were exceptional, with engagement soaring above the initial 60% goal to over 80% in the UK. Globally, 75% of employees logged in, and monthly sign-ins increased by 77.29%, demonstrating the platform's significant impact.

Flutter Entertainment