Case Study: BAUKING improves employee communication and self-service with Benify

BAUKING GmbH - Customer Case Study

BAUKING GmbH, a leading German building materials trading company with 4,000 employees, faced the challenge of reaching its entire workforce. A significant portion of its employees, particularly 1,200 blue-collar workers in warehouses and logistics, lacked regular computer access, making internal communication and employer branding difficult. To improve retention and become a more attractive employer, BAUKING turned to the vendor Benify to implement a digital solution.

Benify provided its benefits and total rewards platform, branded as BAUKING4you, which served as a central mobile communications and self-service channel. The solution enabled HQ to instantly share news with all employees and allowed staff to access payslips, upload sick notes, and redeem personalized, tax-free benefits and discounts. One week after launch, over 400 coupons were ordered. Benify's platform increased efficiency by standardizing HR processes, improved employee satisfaction, and significantly strengthened BAUKING’s modern employer brand.

BAUKING GmbH

Marc-Oliver Windbacher

Divisional Manager of Human Resources Management