Case Study: Winnebago Industries achieves 550% engagement growth with Benevity

Winnebago Industries boosts employee engagement 550% with Benevity

Winnebago Industries faced low employee engagement in its social impact program, with only 8% annual participation. The manufacturing company struggled with tracking impact and maintaining a year-round culture of purpose, especially with a dispersed workforce. They partnered with Benevity, utilizing its Enterprise Impact Platform, to transform their annual "CommunityGO" campaign into a sustainable program.

Benevity's solution included seeding employees with donation funds, decentralized leadership, and creative engagement tactics. This led to a 550% increase in employee participation, raising over $1 million for community initiatives in the first year. The partnership with Benevity also drove a 1000% increase in volunteer hours, embedding giving into the company's culture and boosting morale during an industry downturn.

Winnebago Industries