Case Study: Wave boosts positive actions by 312% with Benevity Challenges

Wave boosts positive actions by 312% with Challenges

Wave, a water retailer in the United Kingdom, wanted a better way to capture the full impact of its employees’ social and environmental actions. The company needed a platform that could track, reward and inspire small actions, and also support employee volunteering. It turned to Benevity and its Challenges offering.

Benevity helped Wave launch simple, themed Challenges that made it easy for employees and their families to take part in actions like saving water. In fiscal 2023, Wave employees completed 4,766 Challenges, a 312% increase year over year, and collectively saved 376,981 litres of water and reduced 1,801 kg of CO2e. The company also said its commitment to the environment and to each other supported strong scores in public sector contracts, and it won Gold at the 2024 UK Employee Experience Awards for its CSR strategy.

Wave