U.S. Cellular - Customer Case Study

U.S. Cellular is a leading regional wireless carrier with an active experiential marketing program. Events and sponsorships play a significant role in the company’s efforts to engage with customers in its local markets. The company handles all of its external requests for sponsorships via Versaic. Organizations submit proposals to the Versaic system and those proposals are automatically routed for evaluation and review at the corporate level. In addition to requests made at the corporate level, U.S. Cellular Company and agent-owned stores receive a high volume of local requests.