Case Study: Leading North American Energy Company achieves a 63% increase in donations and faster charity payments with Benevity

The Power of And Integrating Year-Round Giving and United Way Proves to be a Win-Win

Leading North American Energy Company wanted to boost employee engagement in giving and volunteering while maintaining its long‑standing United Way campaign. Their once‑a‑year, paper‑driven process limited choice, delayed payments and receipts, and created heavy administrative work, so they partnered with Benevity and adopted the Spark platform to enable year‑round, choice‑driven giving alongside United Way.

Benevity’s Spark automated donations, provided a brandable, multilingual experience with social sharing and rich reporting, and sped up payments and receipts. The results: total donations rose 63% after adding year‑round giving (open‑choice giving up 63% and United Way donations up 65% over two years), participation more than doubled within eight months, payment processing fell from nine months to one month, and admin time dropped to about one hour per week.