Stanley Black & Decker - Customer Case Study

Stanley Black & Decker has a history of being closely connected to its customers. The company has active marketing and philanthropy programs and uses the Versaic system to meet a wide range of needs. Sponsorship management, proposals for media buys and requests for charitable donations are all managed through Versaic. Stanley Black & Deckers also uses Versaic to engage with customers who are interested in submitting ideas and inventions for consideration. The company has long welcomed participation from its customers and values the ideas that consumers and professionals have for improving tools and solutions in the Stanley Black & Decker family of products. Using the Versaic system, Stanley Black & Decker provides customers with a portal for submitting ideas and inventions. The information is routed to the right group within the company for evaluation based on the uniqueness of the idea, the commercial viability and fit for the company and its brands. With Versaic, the process is consistent and efficient, but more importantly, it helps Stanley Black & Decker build stronger relationships with its loyal customers and tap into new sources of innovation.