Case Study: Prudential (Fortune 500 Financial Services Company) achieves 39% increase in middle-management participation with Benevity's Spark

How the Fortune 500 financial services company used employee volunteering data to boost engagement in their community impact programs

The Fortune 500 Financial Services Company partnered with Benevity to address uneven engagement in its employee giving and volunteering program. Using Benevity’s Spark platform and Benevity Reporting, the company uncovered that middle managers participated far less than other groups and needed more convenient, time‑friendly opportunities to engage.

Benevity’s data enabled a targeted response: the company expanded short, office‑close walking tours of its Newark impact investments, promoted them to middle managers, and tracked participation and volunteer reward currency through Benevity. The focused approach drove a 39% increase in middle manager participation in the tours from 2015 to 2016 (sustained thereafter), boosted awareness of community investments, increased donations to nonprofits, and strengthened employee connection to the company’s social mission.