Case Study: Splunk achieves 62% employee participation and nearly $50,000 in donations with Benevity's giving platform

How Splunk’s First Giving Campaign Turned a Modest Budget into Major Impact

Splunk, the global big-data software company with 33 offices, wanted to run its first-ever company-wide giving campaign but had a modest budget and conservative goals: unify employees and make it simple to give. To do this they partnered with Benevity, using Benevity’s Giving Accounts and Causes Portal to seed each employee with $10 and promote the campaign across offices in nine languages.

Using the Benevity platform, Splunk combined the $10 per employee seed (about $25,000) with a $10,000 prize and targeted communications; employees responded by donating nearly $22,000 of their own money, producing nearly $50,000 given to roughly 1,300 causes. The campaign achieved 62% participation (95% of whom were first-time Benevity users), generated personal storytelling and cultural engagement, and delivered actionable insight into employee giving preferences.

Splunk

Patricia Nevers

Senior Specialist