Case Study: One Tree Planted raises $2.4 million in donations with Benevity

How One Tree Planted increased donations on Benevity

One Tree Planted, a global nonprofit focused on combating deforestation, faced a difficult fundraising environment as inflation and recession constrained donor budgets. To reach more supporters and secure steadier funding, it turned to Benevity and the Benevity Causes Portal.

Through Benevity, One Tree Planted used donor reports, urgent campaign pages, and employee matching gifts to connect with individual donors and corporate partners it had not reached before. Benevity helped the nonprofit increase engagement by 288% year over year in 2022, raise $2.4 million, and restore over 1,000 hectares of land across six continents.

One Tree Planted

Laura Johnson

Major Gifts Officer