Case Study: T-Mobile boosts global employee sustainability engagement and measurable environmental impact with Benevity

Engaging Millennials for Good - T-Mobile

T-Mobile sought to boost global employee participation in its giving, volunteering and sustainability programs by making engagement more personal, accessible and fun across dispersed offices. To do this, T-Mobile worked with Benevity and adopted Benevity’s Missions product — a gamified library of short, behavior-based sustainability activities designed to motivate small, everyday actions that add up to real impact.

Benevity ran a short Missions campaign that gave employees localized, easy-to-complete actions and real-time impact reporting; the program drove broad international participation (64% of participants were outside the HQ) and delivered measurable outcomes in a three-week period: an estimated 998 lb of waste avoided, 10,683 gallons of water saved, 29,503 kWh of energy conserved and 22,205 lb of carbon reduced. Benevity’s Missions also increased awareness and engagement, and has served as a gateway to deeper giving and volunteering activity.

T-Mobile

John Legere

Cheif Executive Officer