Dr Pepper Snapple Group - Customer Case Study

With their nationwide campaign “ACTION Nation,” Dr Pepper Snapple Group (DPSG) had very aggressive goals – more than 100,000 volunteer hours and over $10M in annual giving by 2015. They knew they needed a system to effectively manage and respond to the thousands of requests that would flood their system from day one. Versaic was the answer and is now the submission and tracking system for all of DPSG’s philanthropic giving. We enable the company to handle the request volume effectively and route responses directly to the appropriate group or bottler for review, ensuring timely and appropriate response. The Versaic solution includes an umbrella system so corporate decision makers and local distribution and bottling centers can share information, track giving and deliver an integrated report accessible at multiple levels in the organization. Versaic’s platform is also used by the DPSG teams responsible for managing corporate sponsorships. Proposals submitted from external groups are automatically routed to the right DPSG brand team based on criteria such as demographics and budget. The DPSG team benefits from having an integrated solution that delivers impact and efficiency across the organization as well as a consistent company message to community groups and business partners.